Archives for Jul,2012

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ZTE Grand X smartphone launch

ZTE Corporation is the world’s fourth-largest mobile phone manufacturer. To increase its UK market share, subsidiary ZTE UK launched the ZTE Grand X, an affordable smartphone with a gaming experience rivalling that of a console. ZTE wanted an agency...

Who or what influences your decisions?

Originally posted by Tracy Walker Who do you trust online? Is it brands, your friends, members of your community? Who influences you in what you buy, endorse, follow or like? Would you prefer to be guided by a search engine algorithm from Google or by...

Cost vs. Value – short-term thinking… long-term harm

Originally posted by Marc Price Okay, first off I need to apologise if this turns into a rant… I’ve seen a number of clients and prospects over the years try to screw down costs, but never more than recently.  I’m starting to wonder...