Archives for 2016

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06Dec

‘Chronicles of a Head of Digital’ – 20

As a new year approaches, what does a HoD from a little agency in the Shires predict for 2017? Are we in year 17 of #TheYearOfTheVideo? lol Well, having applied our various approaches, live jobs, done jobs, accounts, clients, sectors and brains to this...
05Dec

‘Chronicles of a Head of Digital’ – 19

That was the week that was… I almost slipped again, no Friday post. Meh. Busy. So here’s a summation of all that was on a Monday after the event. #BetterLateThanNever? 2 scoped sites optimised Two sites, one built and live, the other sitting in that...
25Nov

‘Chronicles of a Head of Digital’ – 18

As it’s been a while since I’ve done a regular ‘chronicles’ (forgetting the other one earlier), due to me living like #1D, i.e. on hiatus, I thought I’d do a quick update on the busy world of Furby’s to-do list. Forgetting the entirety of...
25Nov

‘Chronicles of a Head of Digital’ – 17

So, it’s all about stimulating interest right? Getting a response. An interaction. Be that a click, a read, a follow, a like, a sale, whatever. That’s what this marketing/advertising game is all about. From this lowly article up to that global campaign,...
19Aug

‘Chronicles of a Head of Digital’ – 16

Following up from my last Chronicle, the launch of the website, I thought I’d expand upon a certain part of the project. The design bit – or more accurately, the concepts bit. #Layers Having sat through hours of strategy and planning, we entered the...
12Aug

‘Chronicles of a Head of Digital’ – 15

This week’s BIG news, well to some at least, was the launch of a site. That site… you’ll know the one I mean if you were any way involved. I say launch, the go live whatever you want to call it, but TBH it’s been live for months now. You sit my...
08Aug

Delivering to a tight Black Friday retail peak deadline, Oculus ensures K3 CRM’s messaging truly hits home

K3 CRM, a Microsoft Gold Partner, is dedicated to implementing Microsoft Dynamics CRM primarily across the manufacturing, distribution and retail sectors. Following Oculus’ successful ongoing relationship with K3 CRM, our task was to deliver an integrated,...
04Aug

‘Chronicles of a Head of Digital’ – 14

In a week of all sorts on many fronts one main theme has struck me, on a work level at least. And that sparks the age-old question: Is imitation really the sincerest form of flattery? To explore, let’s look at two ‘safe for work’ examples. Case...
27Jul

‘Chronicles of a Head of Digital’ – 13

Leadership with thoughts wrapped around current happenings this time, so less show and tell, more views and placement. The catalyst being some client planning and forecasting, with research based on analytics, traffic, and patterns in tandem with trends...
21Jul

‘Chronicles of a Head of Digital’ – 12

Another week, another doodle or eight. Hot topics of the week – testing the big site, VR sticking its head above the parapet again, and a bit of new biz with some interesting inbound, video and other such malarkey. #AgencyLife So to start with the big...