Byte-sized opinions

For those who are unaware, Twitter retired its original REST API (v1) on Tuesday 11th June (yep, that was last Tuesday). What does this mean...?

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Posted by Marc Price

June 17 2013

Wow, it seems that apps are flavour of the month (or year as it’s turning out). There have been moments recently when we’ve felt like a mobile app development agency.

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Posted by Marc Price

June 11 2013

In recent times, the landscape of B2B marketing has seen a move towards using more consumer-style techniques in order to achieve resonance with B2B audiences. The rise of social media has partly been responsible for this by giving B2B marketeers a new range of tools through which to create awareness, engage audiences and start conversations. In addition, the rise of smartphones and tablets means that business people now have unlimited access to information at work, on the move and at home, which means they can potentially be marketed to 24/7, just like consumers. 

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Posted by Roshan Kapoor

May 14 2013

You wouldn’t dream of leaving for work in the morning without locking your front door. But do you apply the same principle to your network security?

 
Leaving your network unpatched or with outdated or insecure updates will leave it open to various types of abuse from outside, and from within.

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Posted by Gavin Darcy

April 17 2013

While many high-street shops struggle to meet the cost of rent and business rates, online spending in the UK has more than doubled in the last five years. In 2007 online spending was just 3.6% of all retailing, in 2012 it was 8.1%. The UK spent a staggering £68.2 billion on the internet in 2011, £2,180 for every adult in the country; actually 60% of UK adults made at least one online purchase that year.

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Posted by Chris

March 27 2013

So, what’s the point of getting in a tizz over a little typo? Well, getting it wrong can make you look pretty foolish and can really affect customers’ perception of your brand. If you’re not concerned about having accurate messaging, then maybe you’re not that concerned about anything else in your business either – including quality control.

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Posted by Global Administrator

March 27 2013

The growth of the web in our daily lives has created changes in almost everything we do, from booking holidays and tickets, to remote working and instant communication. It’s never been easier for people to communicate almost instantly right across the world. Online communities have formed, aimed at sharing information on every imaginable subject. 

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Posted by Steve Pering

March 08 2013

Finally, the brief’s been signed off and we’ve received the purchase order, now the fun starts! We have to produce a new marketing campaign to increase sales, the campaign must direct customers to the sparkly new website we’ve designed and built and we’re also creating personalised direct mail as a second line of attack.  So what drives these processes and makes sure all our hard work reaches the target audience? The answer is data.

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Posted by Craig Kleinig

March 07 2013

Facebook, Twitter and whatever other channels we choose to interact with our friends and families have changed the face of communication in the last few years. But is this constant broadcasting of our activities enhancing our lives and reinforcing relationships, or somehow detracting from the quality of life and actually dehumanising us?

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Posted by Dan Rooms

February 14 2013

About Eloqua


Eloqua is one of the marketing automation systems along with Marketo, Silverpop and others, of records for modern marketers. The company's cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. (From the Eloqua website)

Posting data to and getting data from Eloqua forms

Eloqua is becoming increasingly popular. Certainly, more of our clients are using it and as we’re always keen to add value, we’ve been looking into how we can add the capability to post data to Eloqua, retrieve it and display it in a form.

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Posted by szadehkochak

February 07 2013

"We don't know where we get our ideas from. What we do know is that we do not get them from our laptops."

John Cleese

While I love my computer, I think computers have robbed us of the feeling that we're actually making things. Instead we're just tapping keys and clicking mouse buttons. This is why so-called knowledge work seems so abstract. The artist Stanley Donwood, who's designed all the album artwork for the band Radiohead, says computers are alienating because they put a sheet of glass between you and whatever is happening. "You never really get to touch anything that you're doing unless you print it out."

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Posted by Simon Pursey

January 30 2013

Most websites (and a lot of microsites) are created on Content Management Systems (CMS) these days. A CMS provides users with a simple interface, so they can update content without getting their hands dirty with HTML coding or worse.

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Posted by Marc Price

January 24 2013

The digital vs print debate has been raging for a while now, so I thought I'd throw a few of my thoughts into the mix. Like most creatives who've been involved in the industry before the world went digital, I spent my early years as an Art Director working predominantly with print based media. Sure, there were slide decks and multimedia presentations to do but they were the exception rather than the rule and always remained somewhat of a specialism. 

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Posted by Roshan Kapoor

January 15 2013

Statistically I know that there’s something like a 25% chance you’re reading this on a mobile device (or so our website analytics tells me). Earlier this year it would have been below 20%, and this time last year it was less than 10%. And for the 25% of you reading on a mobile device, you'll be pleased to know that mobile phones (not tablets) can access a new 'mobile' version of the main pages of the Oculus site!

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Posted by Marc Price

December 18 2012

Who do you trust online? Is it brands, your friends, members of your community? Who influences you in what you buy, endorse, follow or like?

Would you prefer to be guided by a search engine algorithm from Google or by a friends 'Like' on Facebook or a 'Follow' on Google+?

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Posted by Tracy Walker

July 11 2012

Okay, first off I need to apologise if this turns into a rant… I’ve seen a number of clients and prospects over the years try to screw down costs, but never more than recently.  I’m starting to wonder what’s going on! Recession or not – value is surely more important than cost!

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Posted by Marc Price

July 05 2012

So we all remember the early days of Virtual Reality (VR) right?  Those bold claims that before long we’d be donning headsets that delivered an electronic world to our senses almost indistinguishable from reality...

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Posted by Marc Price

June 28 2012

Here’s something you may not know: a lot of European websites are illegal*. Back in May 2011 a new privacy law came into effect. The EU-wide law requires that websites ask their visitors for consent to use most web cookies.

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Posted by Marc Price

June 22 2012

HTML5 is the latest hero in the world of digital marketing. It’s a massive topic though – so I’m only going to scratch the surface here, whet the appetite if you will…

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Posted by Marc Price

June 18 2012

Custom document types are probably the most powerful feature of Kentico, I’d like to talk about how we can build up complex document presentations from the easy-to-use content tree that allows non-technical users to manipulate the presentation of these documents.

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Posted by Chris

June 07 2012

In this post I’d like to cover off some templating tricks and tips that we routinely use when developing websites built on Kentico CMS.

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Posted by Chris

June 01 2012