DLR Dave helps keep children safe
02 June 2009
As part of its ongoing high-profile safety campaign, Docklands Light Railway (DLR) asked Oculus to create an informative and colourful activity book for children… and that’s exactly what we did.
To begin with, we looked at existing DLR imagery and from this evolved a friendly cartoon character/narrator called DLR Dave. He talks directly to the children in a lively and imaginative way about the safety issues when using the railway.
Our designers used DLR Dave, along with a mix of graphics and photographs, to produce a book that is vibrant and fun and gets all the right messages across.
It includes all the activities that children love: colouring, quizzes, a press-out-and-play board game and, of course, stickers! We had a great time putting it all together (and having a go at the puzzles!). It’s been a huge success.
“We are extremely pleased with our Stay Safe on the DLR activity book. The book has turned out exactly as I envisaged it and will be an extremely useful tool for our Safety Liaison Officer and Community Ambassadors, when liaising with our local schoolchildren and their families.”
“ Oculus managed the project efficiently and professionally, with an obvious excitement for the product. I look forward to turning this into an animated and exciting PowerPoint presentation which will really bring these important messages to life. ”
Docklands Light Railway