Oculus Digital launches new service to optimise websites for mobiles devices
The mobile web is taking off as more ‘smartphones’ with browsers come on to the market, and as network operators provide more attractive tariffs. Nielsen Mobile estimated that 7.2 million Britons used their mobile phone to access the internet in the third quarter of 2008, and this figure is set to rise.
Research conducted by Orange among 2,000 UK mobile media users (March 2009) revealed that most of these users want to be able to view content that is ‘made for mobile’, rather than trying to navigate content that is ‘adapted from other media’.
Oculus Digital has launched its new service to enable its customers to exploit the opportunities presented by the explosion in mobile web use. Combining an advisory service with professional web design and development, the service will optimise an organisation’s online presence for mobile viewing and fine-tune any web-based applications to ensure an ideal mobile user experience.
Adrian Garcia-Sierra, Head of Digital Strategy at Oculus Digital, Oculus’s digital service arm, predicts a rapid uptake for the service as organisations become aware of the growing amount of traffic to their website from mobile devices. “Smartphone users look to the web for information and want to search easily and quickly for products, services, news or events. Most websites are way behind in matching users’ needs. Our service addresses these needs and ultimately delivers a state-of-the-art mobile-optimised website.”
The resulting fine-tuned website will detect the mobile device being used and give the user the option of choosing to visit the organisation’s main website or the optimised website. The mobile-optimised option will offer a clean user interface, focused content, navigation options and functionality – all tailored to the needs of the mobile user and to the characteristics of the device being used.
Oculus Digital’s mobile optimisation service is available immediately.
Contact Adrian Garcia-Sierra on 44 [0]118 958 9815, agarcia@oculus.co.uk or visit www.oculusdigital.co.uk/mobileweb for details.