Oculus Digital launches service to optimise websites for mobile devices
02 November 2009
In a special keynote speech at the 2010 Mobile World Congress, Google’s CEO Eric Schmidt put mobile at the heart of the internet giant’s future. This is not surprising, as research shows 16 million people in the UK viewed a total of 6.7 billion pages on mobile devices in December 2009 (Mobile Media Metrics).
Research by Orange last year among 2,000 UK mobile media users revealed that most of these users want to be able to view content that is ‘made for mobile’, rather than trying to navigate content that is ‘adapted from other media’.
To enable its customers to exploit the opportunities presented by the explosion in mobile web use, Oculus Digital has launched its new mobile-optimisation service.
Combining an advisory service with professional web design and development, the service will optimise an organisation’s online presence for mobile viewing and fine-tune any web-based applications to ensure an ideal mobile user experience.
The resulting fine-tuned website will detect the mobile device being used and give the user the option of choosing to visit the organisation’s main website or the optimised website. The mobile-optimised option will offer a clean user interface, focused content, navigation options and functionality – all tailored to the needs of the mobile user and to the characteristics of the device being used.
Contact Adrian Garcia-Sierra on 44 [0]118 958 9815, agarcia@oculus.co.uk or visit www.oculusdigital.co.uk/mobileweb for details.
“ Smartphone users look to the web for information and want to search easily and quickly for products, services, news or events. Most websites are way behind in matching users’ needs. Our service addresses these needs and ultimately delivers a state-of-the-art mobile-optimised website. ”
Adrian Garcia-Sierra, Digital Services Director, Oculus Digital