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26Jul

Time for a change…

I loved the London life, it served me well for nearly 20 years, but is it really necessary? Working in the capital, or any city for that matter, used to be seen a symbol of success, your season ticket or Oyster was like a non-exclusive pass to say ‘yes,...
26Apr

‘Chronicles of a Head of Digital’ – 28

Following on from my recent article (Chronicles 22), I thought I’d do a spin from the other side of this whole explaining yourself malarkey. Just so I don’t seem to be so full of negs and digs. I am a very positive person. Some might venture that...
25Apr

‘Chronicles of a Head of Digital’ – 27

So many times in the past 20+ years of my working life has the old mantra #SmallSteps proved to be so true. From the olden days designing buildings to today making digital things, it’s all about taking a project and breaking it down to its essential...
21Apr

‘Chronicles of a Head of Digital’ – 26

Read a great little blog on creative briefs the other day on what can be missed https://mumbrella.com.au/important-part-brief-creative-agencies-missing-437782 and all that. Not wishing to just reiterate what you can read and claim as my own leading thoughts,...
03Feb

‘Chronicles of a Head of Digital’ – 23

Beware of focusing on the wrong things, which can happen all too often if you aren’t careful. You do not always need to go full bleed, glorious widescreen parallax technicolour to deliver comms. It’s the idea that needs to work first, not the visual....
27Jan

‘Chronicles of a Head of Digital’ – 22

In an agency work environment, when critiquing work, I really don’t like to hear: “I don’t like it” . This isn’t just because I am a grumpy old bugger, although that is usually true, it’s more to the point that subjective views do not get...
20Jan

‘Chronicles of a Head of Digital’ – 21

On a day of change, the day old Trumpy gets inaugurated as US president, I look back at what I have been up to this week. But before I do, let’s reflect on this president stuff, as I guess it’s potentially pretty seismic and it’s good to be topical...
06Dec

‘Chronicles of a Head of Digital’ – 20

As a new year approaches, what does a HoD from a little agency in the Shires predict for 2017? Are we in year 17 of #TheYearOfTheVideo? lol Well, having applied our various approaches, live jobs, done jobs, accounts, clients, sectors and brains to this...
25Nov

‘Chronicles of a Head of Digital’ – 17

So, it’s all about stimulating interest right? Getting a response. An interaction. Be that a click, a read, a follow, a like, a sale, whatever. That’s what this marketing/advertising game is all about. From this lowly article up to that global campaign,...
19Jan

Getting heard these days is hard enough…

Everyone else is shouting, advertising, posting and liking, talking, projecting, pushing, tweeting and so forth. And it’s everywhere all the time. That last bit is important. Everywhere all the time. So many people these days consume content on a variety...