New branding transforms Network Critical’s product-focused website

Network Critical - WebsiteNetwork Critical, a leading designer and manufacturer of network access solutions, asked Oculus to redo its website to reflect the brand refresh that we had recently completed.

As the website features a lot of product information, it needed to be simple and easy to navigate. We suggested using the Kentico CMS 7 content management system, a platform we’ve used many times before that delivers a very high level of performance through one of the most intuitive administrator consoles around.

The resulting website directs customers to the information they’re looking for at a click of a button. To simplify navigation further, there’s a product finder tool on every appropriate page. We’ve also placed promotional information and news boxes on the right-hand side of the pages so that it doesn’t interfere with the main navigation. Before populating the website, we reworked the existing copy to maximise search engine optimisation.

We also created a video about one of the products Network Critical wants to promote. This now features on the home page to engage customers as soon as they visit the website.

Google Analytics will ensure easy access to valuable data about the website and the user-friendly CMS means that Network Critical can easily keep the website up to date.

See Work section for more information.