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Delivering to a tight Black Friday retail peak deadline, Oculus ensures K3 CRM’s messaging truly hits home

K3 CRM, a Microsoft Gold Partner, is dedicated to implementing Microsoft Dynamics CRM primarily across the manufacturing, distribution and retail sectors.

Following Oculus’ successful ongoing relationship with K3 CRM, our task was to deliver an integrated, personalised campaign to retail and wholesale audiences to promote Microsoft Dynamics CRM during the pre-Christmas peak season.

Working closely with both K3 CRM and Microsoft, we developed a co-branded campaign – from the route, through the messaging to the go-to-market assets. Campaign items included: data appending and cleansing; copy; graphics; a personalised direct mail package with a covering letter, proposal and white paper; a branded, personalised ‘credit card’ memory stick; personalised landing pages; and a follow-up email.

To assess the level of success and ROI, we built in full end-to-end analytics to enable reporting – from signed-for delivery, personalised page tracking and form submissions to email delivery, open rates and click-throughs.

Building out a fully personalised experience, we delivered the integrated campaign in time for the tight Black Friday retail peak deadline to best achieve a timely and topical behavioural response from recipients.

The campaign was much talked about within Microsoft and early Google Analytics results indicated that over 25% of recipients had visited their personalised landing page.

See Work section for more information.