In late 2013, Oculus met with award-winning home-counties estate agency Aston Mead to review its marketing activities and discuss ways in which we could help enhance its profile. Aston Mead’s website had recently been redeveloped, but it was clear that the branding needed an overhaul to bring it up to date.
Aston Mead’s existing collateral was not consistent, which was evident when comparing online and offline materials. With different platforms in place for prospects and customers to meet with the brand, strong coherent designs for the full range of collateral were essential to ensure that the Aston Mead brand would be instantly recognisable, both visually and in terms of verbal communication.
Following a brand audit, we developed a set of guidelines that covered the Aston Mead logo, logo usage, colour palette and typeface and suggested ways to improve usability of the recently refreshed website by unifying typography and styling, updating web banners and copyediting. We also made some suggestions for long-term strategic approaches, including a number of ideas for online campaigns and customer incentives.
We applied the new brand to the suite of collateral, including: posters and window promotions; door drops; signage, boards and property details; stationery and brochures; advertorials and property ads; and web banners, emailers and an enewsletter.
Since the rebrand, we have also produced Aston Mead’s quarterly magazine and a fun animated video.