Damovo Group specialises in mission-critical, highly secure communication environments, and operates in 100 countries worldwide. It was looking for an agency to develop its strategy and brand, to unify the existing set of disparate localised online and offline assets, to relaunch Damovo as one truly global organisation and to grow the Damovo business.
Following a recommendation from a previous Oculus client, Damovo invited us to an initial ‘getting to know you’ meeting, during which we presented mood boards and showcased Oculus’ history in the sector. The Damovo team liked what they heard and saw and our relationship has grown from there.
Drawing on our experience and success in B2B and technology marketing, we carried out a brand audit and competitor research, establishing exactly what the company stands for, its specialisations and USPs. We then set up a strategic meeting with Damovo so that we could gain a full understanding of their thinking and develop the Damovo story.
We based our subsequent presentation on the ‘One Damovo’ rationale, which alongside the essence of Damovo (DaMoVo: data, mobility, voice) formed the core of our winning strategy. We presented three creative routes and Damovo picked one to run with and with no changes – they loved the concept and as it was.
We then delivered: messaging, straplines and a value proposition; design concepts for the overall look and feel; a corporate brochure to support the repositioning; a brandbook; and template assets. We are now helping Damovo develop one core multi-language website that facilitates lead generation across the group.