Oculus had already been updating the brand and designing and building a new website and were then asked to help promote its innovative Drag-n-Vu technology, which automates the network configuration process, bringing the average configuration time down to a few minutes. They had told us that they wanted to be perceived as educators: being knowledgeable, yet approachable and having a trusted partner status.
Network Critical’s existing marketing was virtually non-existent. They knew they needed to remedy this, and quickly. Now was the time to think about strategy and get the Drag-n-Vu name out there.
We knew we would need to focus on developing relationships with resellers/partners, but always with the end user in mind. Whatever we came up with would need to be interesting, relevant and upbeat, reflecting Network Critical’s ‘new’ personality and making the audience smile.
We began by coming up with a strong concept for a marketing video. This featured Drag-n-Vu as essential technology that frees up time and budget, so IT managers could spend time worry free, relaxing in their swan pedalo, confident their business is in safe hands.
The video now features on Network Critical’s home page and they have asked us to develop the swan pedalo concept for an e-mail nurture campaign.