Information technology distributor Arrow ECS specialises in providing end-to-end IT infrastructure solutions including data storage, servers, enterprise software, network security, unified communications and virtualisation.
At the end of last year, Oculus Digital rebuilt the corporate Arrow ECS website into our favoured CMS platform, Kentico. We highlighted the benefits of a mobile-ready (or mobile-optimised) version, resulting in a further commission to design and build this innovative solution to enhance brand presence.
The solution, based on the same CMS platform as the corporate website, contains a subset of edited content that is pulled automatically from the database and presented in style sheets optimised for mobile devices.
We created a mobile-ready solution that was sympathetic to the Arrow ECS brand, being mindful of graphics and image sizes, in order to optimise download speeds, and we tested page viewing across multiple devices. For example, there are several BlackBerry devices, many with different browser versions, screen sizes and resolutions, so the design had to cater for all.
We also developed an interface using a third-party service that continually updates a global database with new smartphone products and upgrades as they are launched into the market. This ensures the Arrow ECS mobile-ready website is always available to 99.9% of smartphones.
Smartphone users still go to www.arrowecs.co.uk, but our code detects the device and seamlessly reroutes the user. Now, users can search easily and quickly for products, services, news or events in a mobile-ready format. Every page is easily navigable and it is an elevator pitch in its own right.
All activity on the website is recorded into analytics software – in the first month alone, over 30 types of smartphone accessed and viewed content. We are now working closely with Arrow ECS to ensure the mobile-ready website is consistently enhanced and updated.
The mobile-ready website is a key part of our marketing strategy and Oculus is our trusted design agency that was able to provide an easy-to-use web platform that looks fantastic.