Oculus fought off stiff competition to win the contract to design and write a series of publications for UK Parliament’s Education Service, which works with schools and Members of both Houses of Parliament to inform, engage and empower young people.
Oculus received the highest marks to win a creative tender to secure the contract and the win has been featured recently in Design Week and on mad.co.uk. The three-year contract is initially to create a series of publications to teach school children about their inner workings. The brief is to design and write four teaching aids aimed at 7- to 18-year olds.
The Key Stage Two booklet will feature a cartoon character to guide young readers through its 16 pages showing the interior and inner workings of the Houses of Parliament.
The Key Stage Three publication will depict a diary-style, child’s-eye view of a day out at the Houses of Parliament, while Key Stage Four will either take the form of a magazine or a tabloid newspaper.
The final, Key Stage Five, publication will probably emulate coffee-table magazines, “being quite highbrow, and encouraging its young readers to become involved in politics or even to become an MP themselves,” according to Linda Bloor, account manager.
The booklets will be published later this year.