Adobe, a global leader in digital marketing and digital media solutions, asked Oculus to come up with a direct marketing package to promote Adobe Social, an integrated suite of digital marketing tools, to European marketing heads. The package needed to look good, be rigid enough to post, potentially be an item that people would keep and, crucially, fit with the largely social launch of the product.
Our chosen concept, based on a ‘box of memories’ (effectively a forerunner of Facebook), featured a mock Havana cigar box with internal graphics representing a typical mix of memorabilia, including holiday snaps, tickets and labels. We created dummy versions to prove the concept and modified our designs based on client feedback before finalising the creative. The whole concept underpinned the ‘Get social!’ theme of the promotion and delivered on every level.
We engineered the box to incorporate a branded pair of sunglasses and a rubber stamp to tie in with an Instagram competition Adobe was running via its Facebook page. The box also contained a promotional leaflet to describe the product and give details of the competition – for which we supplied the design and copy. The robust and appealing ‘box of memories’ was for recipients to keep and use for their own mementos.
We produced English, French and German language versions, with the box requiring only a black plate change between languages for cost-effectiveness. As well as producing the 1,500 boxes, we also managed the insertion of the flyer and giveaways, personalisation of the labels and the mailing itself.
Thank you for all the work that you have done for us on the direct mailers. They were great!