Data is Key: Part 2

When you’re planning a marketing campaign, it’s crucial to consider lead data usage: how the data is going to be used, presented and updated or how newly identified lead records are going to be managed! Let’s take a look at each of these...

Data is key, part 1.

Finally, the brief’s been signed off and we’ve received the purchase order, now the fun starts! We have to produce a new marketing campaign to increase sales, the campaign must direct customers to the sparkly new website we’ve designed...