Social Campaign

We asked Oculus to come up with direct marketing to promote Adobe Social, our new suite of digital marketing tools.


Adobe required a quality item that would look good, resonate with recipients across Europe, be rigid enough to post, potentially be an item with longevity that people would keep and, crucially, fit with the largely social launch of the product. Our solution needed to underpin the ‘Get social!’ theme of the promotion and deliver on every level.


We designed and delivered a robust and appealing ‘box of memories’ based on a mock Havana cigar box. Along with materials promoting the new product, we incorporated a pair of branded sunglasses and a rubber stamp to tie in with an Instagram competition running on the Adobe Facebook page. And to keep costs down, our designs required only a black plate change between languages.

  • Adobe Social Campaign Slider 1
  • Adobe Social Campaign Slider 2
  • Adobe Social Campaign Slider 3
  • Adobe Social Campaign Slider 4

“Thank you for all the work that you have done for us on the direct mailers. They were great!”