Integrated campaign

The campaign generated a very positive response, effectively raising the profile of AQA’s computer science specification.


AQA is the leading provider of GCSEs and A-levels for secondary schools and colleges in England, Wales and Northern Ireland. Computer science is a new subject in schools and a recent addition to the AQA exams portfolio. Against intense competition in the exams marketplace, AQA asked Oculus to help design an integrated campaign for a computer science competition that would raise awareness and teaching of AQA’s qualifications in schools in an innovative and creative way, giving students the opportunity to demonstrate their creative skills.

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We came up with an eye-catching graphical identity that answered the brief of being ‘on brand but bold and brave’. In a few weeks, along with sourcing inspiring quotes and videos of innovators, we delivered: design and copy for the competition microsite; eight emails aligning with the customer journey; direct mail; a competition poster; a PowerPoint presentation; and a home page banner for the main AQA website. The successful campaign effectively raised the profile of AQA’s computer science specification.

  • AQA - Computer Science competition leaflet
  • AQA - Computer Science competition web pages
  • AQA - Computer Science competition poster

“Thanks for all your hard work on this project… I’m really pleased with the creative, and the content on the website looks fantastic.”