The campaign generated a very positive response, effectively raising the profile of AQA’s computer science specification.
AQA is the leading provider of GCSEs and A-levels for secondary schools and colleges in England, Wales and Northern Ireland. Computer science is a new subject in schools and a recent addition to the AQA exams portfolio. Against intense competition in the exams marketplace, AQA asked Oculus to help design an integrated campaign for a computer science competition that would raise awareness and teaching of AQA’s qualifications in schools in an innovative and creative way, giving students the opportunity to demonstrate their creative skills.
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We came up with an eye-catching graphical identity that answered the brief of being ‘on brand but bold and brave’. In a few weeks, along with sourcing inspiring quotes and videos of innovators, we delivered: design and copy for the competition microsite; eight emails aligning with the customer journey; direct mail; a competition poster; a PowerPoint presentation; and a home page banner for the main AQA website. The successful campaign effectively raised the profile of AQA’s computer science specification.
“Thanks for all your hard work on this project… I’m really pleased with the creative, and the content on the website looks fantastic.”