Oculus worked closely with Aston Mead, completely rebranding the company to help create standout in this fiercely competitive sector.
In late 2013, Oculus met with award-winning home-counties estate agency Aston Mead to review its marketing activities and discuss how we could help enhance its profile. Aston Mead’s website had recently been redeveloped, but it was clear that the branding needed updating. Also, its existing collateral was inconsistent, which was evident when comparing online and offline materials. With different platforms for prospects and customers to meet with the brand, strong coherent designs across all forms of collateral were essential to ensure that the Aston Mead brand would be instantly recognisable, both visually and in terms of verbal communication.
Following a brand audit, we developed a set of guidelines covering the logo, logo usage, colour palette and typeface and suggested ways to improve usability of the recently refreshed website by unifying typography and styling, updating web banners and copyediting. We also suggested long-term strategic approaches, including online campaigns and customer incentives. We applied the new brand to: posters and window promotions; door drops; signage, boards and property details; stationery and brochures; advertorials and property ads; and web banners, emailers and an enewsletter. We have more recently produced a quarterly magazine and a fun animated sales video.
“Really like this… video hits the spot. Well done!”