We regularly launch new products and we demand striking point-of-sale materials from our marketing agencies.
We worked with the marketing teams at Canon Europe to devise maximum-impact point-of-sale material to help support the launch of printers and cameras and to turn brand consideration into brand preference. For example, when Canon Europe relaunched its PIXMA range of next-generation printers across Europe, with above-the-line activity already in place, Canon asked us for ideas on how to enhance the campaign and bring the concept to life in store.
Using the existing ‘Bring Colour to Life’ strapline and strong supporting graphics created and supplied by Canon Europe’s campaign agency, we came up with a range of designs. These promoted key product features of the printer range, for example the deep black design, to create maximum impact across several POS items, including product back cards, posters, a leaflet dispenser, stand, retail demo quick guide and product-specific, in-printer, point-of-sale sheets in nine languages.
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