Drawing on our experience in B2B and technology marketing, we carried out a brand audit and competitor research.
Damovo Group, which specialises in mission-critical, highly secure communication environments, and operates in 100 countries worldwide, was looking for an agency to develop its strategy and brand. The main driver behind the project was to unify the existing set of disparate localised online and offline assets, relaunch Damovo as one truly global organisation and grow the Damovo business. Following a recommendation, Damovo invited us to an initial ‘getting to know you’ meeting, during which we presented mood boards and showcased Oculus’ history in the sector. The Damovo team liked what they saw and our relationship has grown from there.
Oculus carried out a brand audit and competitor research, drilling down to establish exactly what the company stands for. We based our subsequent presentation on the ‘One Damovo’ rationale, which alongside the essence of Damovo (DaMoVo: data, mobility, voice) formed the core of our winning strategy. We presented three creative routes and Damovo picked one to run with and with no changes – they loved it as it was. We then delivered: messaging, straplines and a value proposition; design concepts for the overall look and feel; a corporate brochure; a brandbook; and template assets and are now helping Damovo develop one core multi-language website.
“Oculus understood our requirements well. Their creative ideas were innovative and well thought out, resulting in a rebrand that has strengthened our visual identity and messaging.”