Having strengthened Damovo Group’s brand, we took the online presence from a series of disparate localised assets to a new level.
The Damovo Group, which specialises in mission-critical, highly secure communication environments, comprises 7 regional businesses and Damovo Global Services, with its operations spanning 100 countries worldwide. Following on from the work we had done to consolidate and strengthen the Damovo brand, including a brand audit and competitor research, we delivered messaging, strap lines and a value proposition, and design concepts for the overall look and feel. Damovo then asked Oculus to help redefine its corporate digital strategy. Its existing online presence comprised a series of disparate localised assets that didn’t reflect Damovo’s global status and they wanted us to help take their online presence to a new level.
We began with a thorough consultation and planning process, analysing the base technology architecture stack and coding language, and looking at basic fundamentals of voice, tonality and graphics. Following in-depth workshops, we defined the scope and architecture, proposing the website be built using the Kentico 8 content management system (CMS) as the ASP.NET infrastructure integrates with current platforms and technologies. We worked closely with Damovo to build user journey maps from both a business and a user perspective, mapping the creative to the agreed logic. We then built the website, which pulls in dynamic content, to deliver five regional websites in three languages from a single architecture.
“The dynamic and graphic concept is really good and has been well received. The Oculus digital team was responsive throughout the project and there was constant dialogue.”