Integrated campaign

Delivering to the tight Black Friday retail peak deadline, we ensured the messaging truly hit home.


K3 CRM, a division of K3 Business Technology Group PLC and a Microsoft Gold Partner, is dedicated to implementing Microsoft Dynamics CRM primarily across the manufacturing, distribution and retail sectors. Following Oculus’ successful ongoing relationship with K3 CRM, our task was to come up with ideas for how to best promote K3 CRM and Microsoft to retail and wholesale audiences. We were then asked by Microsoft to deliver an integrated, personalised campaign to promote Microsoft Dynamics CRM during the pre-Christmas peak season in time for Black Friday to best achieve a timely and topical behavioural response from recipients.

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Oculus worked closely with both K3 CRM and Microsoft to develop a co-branded campaign, conceptualising everything from the route through the messaging to the go-to-market assets. We also built in full end-to-end analytics to enable reporting – from signed-for delivery, personalised page tracking and form submissions to email delivery, open rates and click-throughs. Campaign items included: copy; graphics; a personalised direct mail package with a covering letter, proposal and white paper; a branded, personalised ‘credit card’ memory stick; personalised landing pages; and a follow-up email. Google Analytics results indicated that over 25% of recipients visited their personalised landing page.

  • K3CRM - Direct Mail - Brochure
  • K3CRM - Direct Mail - Box
  • K3CRM - Direct Mail - Web

“It looks amazing, has a strong message and I think it is a testament to a real team effort.”