Oculus helps Crest Garden establish the Kent & Stowe tool range as a stand-alone brand in a crowded marketplace.
Crest Garden Ltd has been manufacturing garden products since 2013, bringing innovative ideas to the market and fast becoming a key player within the garden industry. It focuses on ranges with a real point of difference to make them stand out from the competition and was looking to establish the Kent & Stowe tool range as a stand-alone brand in a crowded marketplace. Crest Garden wanted a creative agency to help them with everything from brand positioning and placement through to full launch collateral and following a successful creative pitch, supported by our credentials of working with the RHS, Oculus was selected.
Oculus undertook a branding workshop, working through different look and feels and market/brand comparisons to show how the Kent & Stowe brand could be impactful and aspirational whilst also combining tradition, heritage, passion, elite craftsmanship and durability. We then art directed photoshoots to develop a variety of media for the brand launch. These included the website, www.kentandstowe.com (which we built with the Kentico CMS to ensure a scalable and customisable platform), a 32-page product catalogue and point-of-sale stands and displays. Working alongside the Crest Garden marketing team, we helped deliver a hugely successful brand launch at Glee, the UK’s leading garden tradeshow.
“Thank you so much for all the work… it looks absolutely fantastic. We look very established from day one. Thanks for the branding.”