The London 2012 Games were a huge challenge for us. Our people gave their all, and we wanted to say a big thank you.
Our client DLR had a pivotal and very public role in transporting millions of people to and from sports venues across east London during the 2012 Games. DLR asked us to devise a striking creative solution for an invitation to a huge party to thank staff for their efforts in the seven-year run up to the Games and for ensuring DLR offered a world-class service during the Games.
It had to be a bit special and we needed to work quickly. Based on the theme ‘Casual with a touch of Gold’ and in line with other materials – including the stunning memento photo book we had already created for DLR staff – we created an elegant black and gold cross-shaped invitation featuring icons, imagery and messaging, which folded to house a separate RSVP card.
“We have been impressed by the creative designs, hard work and enthusiasm that Oculus puts into every one of our projects. ”