A golden opportunity to refresh our brand and drive new business via a high-visibility above-the-line campaign.
Challenge
TRACKER was looking for a marketing agency to come up with a suite of materials to mark its 20-year anniversary. The new concepts were to be used in a large marketing push both above and below the line. They wanted a new look and feel for the TRACKER product range that they could then use to update all their corporate collateral, both print and digital, creating a uniform brand that reintroduced TRACKER as a brand and owner of the category.
Solution
We designed a series of logos using icon-style graphics that immediately convey the essence of the business. We presented them alongside a stack of ideas, creative and strategic, for maximum media exposure, including rich media ads, targeted campaign landing pages – integrating with Facebook and LinkedIn, print ads and taxi wraps. We must have done a good job – they’re getting really positive feedback from their customers and we’re now TRACKER’s main design and marketing agency.
“I have had a constant stream of praise since launching the company 20th anniversary logo. The MD thinks it looks fabulous! Great work.”
TRACKER
