We’d worked with Oculus before and knew they would come up with some great creative for us.
As part of its drive to increase its UK market share, the UK arm of global telecoms company ZTE asked Oculus to design a series of advertisements for its Blade III smartphone. Targeting the youth market, we needed to come up with striking concepts to cut through the clutter in an already saturated sector. All artwork would also be made available for localisation/resizing for markets across EMEA.
Our designers had already worked on a huge launch campaign for the ZTE Grand X smartphone, so had a good feel for the target market and what was required. For this above-the-line campaign, they came up with a range of eye-catching, gritty urban concepts that proved a great fit with discerning users who are brand and market aware, but cost conscious.
“The campaign was well received internally and by the public alike. We look forward to working with Oculus on further launches.”